People don’t trust ads. People trust people. Brands don’t need more ads. They need more people sharing them in trusted contexts.
By making recipes available for open use, ruthgeorgiev.com has become a reliable source for recipes & cooking related stuff on the internet. Recipes on ruthgeorgiev.com are regularly seen by people who want to improve their cooking skills or just to find and cook something delicious from our recipe index.
ruthgeorgiev.com puts your ad content in the hands of people. They add context by sharing your content with their audiences.
When your content is leveraged by choice and embedded in a trusted context, attention stays intact.
Your content organically spreads across the internet. Initially, you reach all the creators. Then, with their networks, you reach the entire internet.
The attention of devoted audiences can only be earned by brands that stop trying to take value and start trying to add value.
Ads don’t have to be creepy or annoying to work.
They just have to add value.